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The Good Stuff is Back on the Streets

March 31, 2010

And the Lord brought us forth out of Egypt with a strong hand and an outstretched arm, and with great terribleness, and with signs, and with wonders. Deuteronomy 26:8

I’m not going to address the great terribleness here, but for the “with signs, and with wonders” I think you need go no further than yellow capped coca-cola. That is the kosher for Passover coca-cola that is sold during the Passover season and is made with real sugar, not high fructose corn syrup (boo hiss, it’s evil, evil, or at least that’s what I’ve been assaulted into believing the last couple of years). It is on the shelves but briefly, like some beautiful and fragile bloom that appears for a moment after that rare desert rain. Last night I picked the last two blossoms in my local market, and have lovingly stored them away for a special moment of Soda drinking. Ok, it’s not much, but it’s what passes for wonder in my life.

I don’t have a particularly sensitive palate, but the real stuff does taste better, even if it’s just because I’ve convinced my self of it. Why can it not be sold the rest of the year? is the profit margin on sweetened, flavored, colored water really that small that every last penny must be squeezed out? It must be, otherwise we would have to conclude that they’re just greedy S.O.B., and that can’t be it.

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2 Comments leave one →
  1. JCo permalink
    March 31, 2010 12:14 pm

    One that you can’t get it all year long in the US is that your tax dollars propping up the corn growers have made it practically free for cola makers to use HFCS rather than cane sugar. But I’m not bitter.

    • Kelly permalink
      March 31, 2010 1:41 pm

      Speaking of coke, what’s in that container on the counter?

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