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December 30, 2010

Let me preface this by saying that I grew up in Brooklyn and lived there for just about half of my life.

Now I think Brooklyn is great, it’s got excellent neighborhoods, good food, good people, all that sort of stuff. But, having lived in the borough for many years, I can’t for the life of me imagine why someone would spend millions of dollars to live there. It’s insane. Brooklyn is fine, but it seems like recently things that would be ignored — or considered mediocre — are focused on and raved about just because they are in Brooklyn (and Williamsburg in particular).

So I’m going to go ahead and call it: Brooklyn has jumped the shark. What was the turning point? This:

It’s gin that’s made in Brooklyn (quaintly using the old Dutch name).  Now I’ve never had it, and I like gin and I look forward to trying it, but that’s not the point.  The point is that the crafting of artisanal gin in Brooklyn is a sign that people have lost their minds.  Why do we need Brooklyn gin, and if someone chooses to make gin there why does anyone care (you probably guessed this, but the founder is a former bond trader)?

This too shall pass, and Brooklyn will eventually return to being the gruff, kind of crusty, kind of ignored place it used to be, but it may take a while.

Gothamist pointed out that Brian Williams aptly — and quite entertainingly — wrapped up the Brooklynophile phenomenon here, and I commend to you a viewing:

3 Comments leave one →
  1. jco permalink
    December 30, 2010 3:35 pm

    A “sacked” former bond trader named Brad Estabrooke, of all things. I don’t know why I thought that needed to be mentioned, but I did.


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