In the latest sign of it being the end of the world as we know it (I’ve been saying this for decades, so don’t go getting yourself in a tizzy):
James Bond will no longer be ordering martinis “shaken, not stirred.” The Bond franchise has sealed a marketing deal with Heineken, rumored at $45 million, to have the spy sip on the Dutch beer instead of the usual martini in the upcoming Bond film, Skyfall.
This makes me sad. I like beer, and I even like Heineken. In fact, I drink a hell of a lot more beer than I drink martinis. But I have always been a big Bond fan; not just the movies, but the books too. There is nothing like some good Ian Fleming to while away the time. How does the booze fit in? The Telegraph explains:
It is in chapter seven of Ian Fleming’s Casino Royale that the martini makes its first big appearance. Ordering at a bar in Royale-les-Eaux, 007 is pretty specific about what he wants: “A dry martini. One. In a deep champagne goblet. Three measures of Gordon’s, one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, then add a large thin slice of lemon-peel. Got it?”
“Gosh, that’s quite a drink,” says Bond’s CIA contact Felix Leiter. The world’s most famous spy is characteristically suave in his response. “I never have more than one drink before dinner. But I do like that drink to be large and very strong and very cold and very well made.”
I’m thinking that scene doesn’t work quite as well with a frosty foamer. Oh well, we’ll always have the Bond girls.